Michael Kassing
Founder & Chief Visionary OfficerSets the long-term direction of the platform and the bar for what carrier-grade CX should feel like.
insured.io was founded in 2011 by a group of insurance veterans and software builders who'd seen, firsthand, how poorly mid-size P&C carriers were served by the customer engagement tools on the market. We started insured.io to fix that — one channel, one workflow, one carrier at a time.
Our leadership team is made up of former carrier executives, underwriters, product managers, agents, and software engineers who've shipped real systems to real policyholders.
Sets the long-term direction of the platform and the bar for what carrier-grade CX should feel like.
Insurtech evangelist and the product voice behind The Insurance UX Survival Guide. Owns product strategy across portal, voice, and AI.
Has been writing the code that runs insured.io since day one. Keeps the platform fast, dependable, and genuinely loved by the engineers who extend it.
Runs the operational side of insured.io — implementations, support, and the day-to-day rhythm carriers depend on.
Leads engineering — architecture, delivery, and the integration layer that keeps insured.io playing well with every core admin system in the field.
Works directly with carriers to scope, prove, and stand up the platform — and to make sure every engagement starts with a real plan, not a sales pitch.
insured.io plays well with the systems carriers already run on. These are the partners we work with most closely to make implementations fast, clean, and durable.




We invest in unique insuretech companies that solve real problems.
30 minutes, no slideware, real product — and the team that built it.